July 22, 2010

Reading, PA – The Reading Royals of the ECHL, Berks Community Television (BCTV), B2 Networks, Boscov’s Travel, and Royal Caribbean Cruise Lines today jointly announced a partnership to televise all Royals’ away games during the 2010-2011 season. The live television presentation, which is believed to be the first of its kind in minor professional hockey, will transmit the video feed provided through B2 Networks Technologies on all BCTV channels on cable networks throughout Berks County, Pennsylvania.

Royals TV presented by Boscov’s Travel and Royal Caribbean Cruise Lines will launch it’s maiden voyage during the team’s tenth annual season opener on Saturday, October 16, 2010 (7:00 pm) when the Royals face the Trenton Devils at the Sun National Bank Center in Trenton, New Jersey. Royals TV will carry all thirty-six regular season away games for the Royals, as well as all away playoff games, and will feature the simulcast audio feed of the Royals Radio Network courtesy of Clear Channel Broadcasting and WRAW 1340 am in Reading.

“We’re thrilled with the prospect of televising all of our road games this season,” said Gordon Kaye. “We believe that this is an unprecedented service for our fans in the Berks County community that would not be possible without the support and participation of our partners. In that regard, we’re especially indebted to the people at BCTV who have recognized that the Royals play an important role in our community. Also, this would not have been possible without the support of Boscov’s Travel and Royal Caribbean Cruise Lines. We also want to thank our radio partners for permitting the simulcast of the game night audio broadcast. This is going to be an exciting new way for our fans to enjoy every Royals game this year—whether it’s live at the Sovereign Center or on BCTV.”

Ann Sheehan, the Executive Director of BCTV, stated, “We’re very excited to be bringing the Royals’ away games to the Berks County community and also excited about this new and innovative use of BCTV.  We’re happy to be part of this great partnership of the Royals, BCTV, Boscov’s Travel and Royal Caribbean.”

“As a leader in the travel industry, Boscov’s Travel is pleased and excited to partner with Royal Caribbean Cruise Lines in bringing Royals hockey to BCTV,” stated Janet Papilla, the Vice-President of Boscov’s Travel. “We feel this is a great opportunity to introduce the Royals, Boscov’s Travel and Royal Caribbean Cruise Lines to a whole new audience.”

The Royals host the team’s tenth anniversary home opener on Saturday, October 23, 2010 (7:05 pm), when the Elmira Jackals visit the Sovereign Center. Season tickets for the Royals’ 2010-11 season are currently available. To become a part of Royals hockey, call 610-898-PUCK or log onto www.royalshockey.com.